Privacy Policy
Last updated: October 30th 2026
This Privacy Policy describes how Eren Edwards, operating as a sole trader under the brand Eren Edwards Performance (the "Site", "we", "us", or "our"), collects, uses, and discloses your personal information when you visit, use our services, purchase personal training or coaching subscriptions from www.erenedwardsperformance.com (the "Site"), or otherwise communicate with us (collectively, the "Services").
For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a client, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date, and take any other steps required by applicable law.
How We Collect and Use Your Personal Information
To provide the Services, we collect personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us and whether you are an active coaching client.
What Personal Information We Collect
The types of personal information we obtain about you depend on how you interact with our Site and use our Services.
1. Information We Collect Directly from You Information that you directly submit to us through our Services may include:
Basic contact details: including your name, phone number, and email address.
Billing and purchase information: including your billing address, payment confirmation, and subscription details.
Special Category Data (Health and Fitness): If you become a coaching client, we collect sensitive health data necessary to design your programming. This includes your Physical Activity Readiness Questionnaire (PAR-Q) results, injury history, weight, physical metrics, sleep patterns, dietary habits, and fitness goals.
Customer support information: including the information you choose to include in communications with us, for example, when sending a message through the Services.
2. Information We Collect through Cookies We automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels, and similar technologies. Usage Data may include information about how you access and use our Site, including device information, browser information, your IP address, and other information regarding your interaction with the Services.
3. Information We Obtain from Third Parties We may obtain information about you from third parties, including from vendors and service providers who collect information on our behalf, such as:
Coaching Software Partners: We utilize third-party platforms, such as Everfit, to deliver workouts, process PAR-Q forms, and track client metrics securely.
Payment Processors: Companies that collect payment information to process your subscription or block bookings in order to perform our contract with you.
How We Use Your Personal Information
Providing Coaching Services: We use your personal and health information to provide you with tailored personal training, hybrid coaching, and nutritional guidance. This includes processing payments, delivering workout programs via our partner apps, and managing your client profile.
Communicating with You: We use your personal information to provide customer support, check in on your training progress, and improve our Services.
Marketing and Advertising: We may use your contact details to send promotional communications by email regarding new services or offers. You can opt out of these at any time.
Security and Fraud Prevention: We use your information to detect, investigate, or take action regarding possible fraudulent, illegal, or malicious activity.
How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy:
With Service Providers: We share necessary data with third parties who perform services on our behalf, specifically fitness coaching platforms (e.g., Everfit) used to host your training plans, as well as payment processors and IT support.
Legal Obligations: In connection with a business transaction, to comply with any applicable legal obligations, to enforce our terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.
Note: Eren Edwards Performance will not sell your personal data or use sensitive health/fitness data for targeted advertising purposes.
Security and Retention of Your Information
Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." We recommend that you do not use un-secure channels to communicate sensitive medical or health information to us outside of our dedicated coaching applications.
We retain your personal information for as long as needed to maintain your client profile, provide the Services, comply with legal obligations (such as tax and accounting rules), and resolve disputes.
Your Rights and Choices
Depending on where you live, you may have some or all of the rights listed below in relation to your personal information:
Right to Access / Know: You may request access to the personal information we hold about you.
Right to Delete: You may request that we delete personal information we maintain about you.
Right to Correct: You may request that we correct inaccurate personal information.
Right of Portability: You may have a right to receive a copy of your data and request we transfer it to a third party.
Restriction of Processing / Withdrawal of Consent: You have the right to ask us to stop processing your data or withdraw your consent. Please note that withdrawing consent for the processing of health data may prevent us from continuing to provide personal training services.
Managing Communication Preferences: You may opt out of receiving promotional emails at any time by using the unsubscribe option displayed in our emails.
Complaints
As a UK-based sole trader, Eren Edwards acts as the Data Controller. If you have complaints about how we process your personal information, please contact us using the details provided below. If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO).
Contact
Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at privacy@erenedwardsperformance.com or use the contact page at www.erenedwardsperformance.com